Turn On, Tune In, Drop Out

Print, 2022

Turn On, Tune In, Drop Out is a Vinyl Design inspired by San Francisco's 1967 hippie movement, Summer of Love. The movement was all about love, unity, sex, drugs, music, and freedom of expression. I decided on a vinyl design because record players first became popular in the 60s and 70s which was when Summer of Love took place. The record is a Scott McKenzie album called the voice of Scott McKenzie, including his famous hit, “San Francisco.” The famous “Turn On, Tune In, Drop Out” saying came from Harvard's Timothy Leary, who convinced people to “turn on” to the hallucinogen. He described LSD to be the key to a new dimension and used it to reveal the true nature of the universe. He introduced intellectuals and artists to psychedelic drugs and left Harvard when a collaborator was fired for giving LSD to an undergraduate student. This vinyl design was created on Adobe Illustrator and Adobe Photoshop.